Brandtech Group integrates Acorn-i to kind Jellyfish Commerce | Information
Brandtech Group has built-in e-commerce retail media firm Acorn-i into sister international digital advertising and marketing company Jellyfish to kind Jellyfish Commerce.
Described as a “platform-first digital commerce and retail media powerhouse “, Jellyfish Commerce will supply shoppers “content material, commerce and group, fuelled with pioneering AI expertise.”
Acorn-i, which was acquired by Brandtech Group final yr, was based in 2018 by former Amazon company improvement lead Claire Leon and Ross Caveille, ex-Amazon normal supervisor DSP EU, alongside James Ballot as chief expertise officer. Following the mixing, Leon and Caveille change into international leads of Jellyfish Commerce and stay administrators of Acorn-i.
Acorn-i makes use of AI-powered SaaS (software-as-a-service) cloud tech and has partnerships with retailers and tech platforms together with Amazon, Shopify and TikTok. Companies embody content material, media and information options.
Acorn-i can even proceed to function beneath its personal identify for shoppers. It employs about 34 individuals, and no jobs are being misplaced on account of the transfer. “There isn’t a consolidation of jobs, no job losses, and it’s enterprise as common for the workers (they continue to be as workers of Acorn-i),” Brandtech advised Marketing campaign.
Leon and Caveille stated: “Our purpose has at all times been to offer retail and ecommerce manufacturers with highly effective options that ship quicker, superior outcomes.
“With our cutting-edge omnichannel software program and companies, mixed with Jellyfish’s platform-first method and their exceptional capability to harness expertise and experience for distinctive outcomes, we’re pioneering an ecommerce resolution that may redefine the sport for manufacturers. We simply cannot wait to get began.”
Nick Emery, Jellyfish’s chief government, added: “Claire and Ross are good founders, geniuses at commerce and all-round wonderful human beings. We’re creating some unbelievable options for shoppers collectively.
“There’s a number of noise out there round commerce however nobody is definitely doing what shoppers’ need and integrating consulting, content material and activation in a single place.”
The information comes the identical month it was introduced Jellyfish founder Rob Pierre was stepping down as chair. His determination to depart the enterprise he based was made after he took a protracted summer time break following Jellyfish’s sale to Brandtech and his change of function from chief government to non-executive chair.