Natural tea brews fortunes in jap Chinese language city-Xinhua

Natural tea brews fortunes in jap Chinese language city-Xinhua


Natural tea merchandise are displayed at a store in a Chinese language medicinal herb buying and selling middle in Bozhou Metropolis, east China’s Anhui Province, Sept. 8, 2023. (Xinhua/Zhao Jinzheng)

HEFEI, Nov. 5 (Xinhua) — It is late autumn, and a natural tea firm within the metropolis of Bozhou, Anhui Province, east China, is brewing up a storm.

In a 20,000-square-meter facility, eight manufacturing strains are churning out practically 20,000 bins of natural tea per day to satisfy market demand, with most offered throughout the nation by way of e-commerce platforms.

“Autumn and winter are peak seasons for us as demand for warm natural tea will increase throughout this era,” stated Teng Guangyou, proprietor of Anhui Shengshi Biotechnology Co., Ltd.

Teng is amongst many locals to learn from Bozhou’s booming natural tea trade. Dubbed the capital of the Chinese language medicinal herb trade, Bozhou is dwelling to the nation’s greatest medicinal herbs market and distribution middle, placing it in a singular place to develop the natural tea trade.

Official information reveals that Bozhou’s annual manufacturing worth of natural tea has reached practically 10 billion yuan (about 1.4 billion U.S. {dollars}), accounting for about 70 % of China’s natural tea trade.

“Since historical occasions, Bozhou has planted chrysanthemums, white peonies and different uncooked supplies utilized in natural tea. For the reason that first natural tea product was put in the marketplace in 1995, Bozhou’s natural tea trade has developed at an alarming tempo,” stated Zhang Guofang, president of the Bozhou Natural Tea Business Promotion Affiliation.

In keeping with Zhang, town now has greater than 1,000 natural tea enterprises, which make use of practically 50,000 folks.

Teng, 29, is considered one of many “returnees,” a time period used to explain Bozhou natives who, attracted by the fast-growing natural tea trade, determined to return to their roots to hunt out alternatives nearer to dwelling. In his case, only one 12 months after graduating from faculty in 2018, Teng began a natural tea firm together with his mates.

“At first, we offered natural tea for different corporations on e-commerce platforms. Later, as market demand elevated, we established our personal manufacturing strains to supply our merchandise,” stated Teng.

Now Teng’s firm has practically 150 natural tea merchandise, with the output worth exceeding 200 million yuan in 2022. Lots of the merchandise have been exported to markets together with Europe and Southeast Asia.

In keeping with Teng, as folks’s demand for healthcare will increase, there’s a rising demand for natural tea merchandise.

Knowledge confirmed that the courier service in Bozhou despatched out 213 million parcels containing natural tea merchandise in 2022, rising sharply from 35 million parcels in 2018. Within the first half of this 12 months, 130 million parcels had been dispatched, up 36 % 12 months on 12 months.

The shopper base has shifted, too, increasing from middle-aged and aged patrons to incorporate a rising variety of youthful folks. In response, native natural tea enterprises are actively exploring methods to cater to the wants of this new client group.

“We now have innovated our merchandise from components and packaging to ingesting mode. For instance, we developed merchandise focusing on those that normally keep up late,” stated Huai Zishuai, proprietor of Anhui Cunzhen Yishou Pharmaceutical Know-how Co., Ltd., including that they’ve additionally designed their model IP focusing on younger shoppers.

Since its institution, Huai’s enterprise has been devoted to creating its model and lots of the merchandise promote very effectively on-line. The enterprise’s e-commerce gross sales quantity in 2022 reached practically 50 million yuan.

To spice up the natural tea trade, Bozhou supplies tax incentives and coaching seminars for enterprises and actively builds advertising and marketing platforms to assist nurture extra influential and unbiased manufacturers.

“We’re mapping out a five-year plan for the natural tea trade,” Zhang stated. “By enhancing the product commonplace system, cooperating with scientific analysis establishments, and cultivating skills, we hope to advertise more healthy and extra sustainable growth of the trade.”

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