There is no scarcity of data to be discovered on the topics of design, improvement, challenge administration and freelancing. Nevertheless, I’ve all the time had an issue with many of those sources.
It is not that they are incorrect, simply that they are so typically geared toward studios that a lot of the ‘greatest observe’ recommendation is irrelevant to impartial designers, whose shoppers’ budgets hardly ever stretch to incorporate time for thorough analysis, a wide range of design choices and usefulness testing for the finished website.
Even my very own ebook (Attractive Net Designprinted earlier this yr by SitePoint) talks about net design initiatives in a super world. The cruel actuality is that us freelancers typically have to chop corners. This isn’t out of alternative, however as a result of initiatives often have a smaller scope than these taken on by massive businesses.
It is not simply the unknowns that wrestle: many ‘large identify’ designers face the identical issues, just because initiatives created by one individual tackle a unique form than these created by a staff.
So let us take a look at how a one-man-band achieves an awesome working life. “Figuring out your self, working arduous, taking part in even tougher and with the ability to rapidly swap between totally different duties is a begin,” says Tim Van Damme.
“The easiest way to get good work is to supply good work. The higher work you create, the extra individuals will need to work with you,” says Ian Coyle. Whether or not you need to pitch for shoppers, actively search them out or discover that they arrive to you, the preliminary communication together with your new or potential shopper ought to all the time have the goals of impressing them and making them really feel enthusiastic about working with you.
For Sam Brown, it is about private branding. “The right shopper is somebody who needs to work with me as a result of they’ve heard about me, maybe through phrase of mouth or a hyperlink on a website design they cherished,” he says. “It is actually not about being the primary hyperlink on Google for ‘net designer’.”
When working with a solo designer, there’s an additional component that shoppers are searching for: your persona. Not like an company, all the things that occurs with a one-man enterprise goes to undergo you. This has a significant benefit for the shopper: they get a extra ‘arms on’ strategy and a direct relationship with the individual doing the nitty-gritty work, however this additionally signifies that you must get alongside and talk properly.
So, whereas it is necessary to guarantee your shopper that you are a consummate skilled, it is equally necessary to be pleasant and open. Present them that you just’re completely satisfied to talk, completely satisfied to debate totally different instructions and usually happy to be engaged on their challenge. “Good communication actually is the important thing to a profitable challenge,” enthuses Sam Brown.
SAM BROWN: Sam Brown is a forward-thinking designer who runs the one-man studio Huge Blue