Natura &Co accelerates Avon integration and digitalization amid Covid-19

Natura &Co accelerates Avon integration and digitalization amid Covid-19

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Natura &Co – the entity now gathering the manufacturers Natura, Avon, The Physique Store, and Aesop – posted income progress within the first quarter of 2020, with a really sturdy digital ramp-up previously a number of weeks as the corporate rapidly tailored to the unprecedented world impacts of the Covid-19 pandemic.

This quarter is the primary to incorporate Avon Merchandise, Inc after its acquisition closed on January 3, 2020. With the addition of Avon, Natura &Co turns into the chief within the Latin American cosmetics, fragrances and toiletries marketwith 11.8% market share (in accordance with knowledge from Euromonitor).


Amid the Covid-19 pandemic, digital social selling and e-commerce sales...

Amid the Covid-19 pandemic, digital social promoting and e-commerce gross sales grew exponentially.




Natura &Co has accelerated Avon’s integration and is elevating its goal synergies by US$100 million to between US$300 million and US$400 million, together with new high line synergies to be achieved over 4 years at Natura &Co Latam.

Natura &Co’s consolidated web income reached R$7.5 billion, up 1.9% vs the identical quarter final 12 months. The expansion was pushed by a powerful enhance in gross sales by the Natura model in Brazil and in Hispanic Latin America and continued double-digit progress at Aesop.

Digital gross sales soar

Amid the Covid-19 pandemic, digital social promoting and e-commerce gross sales grew exponentially as shoppers tailored to social distancing and lockdown measures by mid-March. The group’s e-commerce gross sales grew by almost 250% in current weeks in comparison with the identical interval final 12 months. In the course of the lockdown, e-commerce grew by 150% at Natura and Avon mixed, 300% at The Physique Store and over 500% at Aesop.

We entered 2020 with pleasure and a stable plan across the integration of Avon into Natura &Co. We had no concept that so rapidly our focus and resolve can be examined by a worldwide pandemic as by no means earlier than seen,” mentioned Roberto Marques, Govt Chairman and Group CEO of Natura &Co.

First, we prioritized our folks, providing job safety, help to our community and security circumstances to our frontline associates. Second, we rapidly moved to extend our manufacturing of important gadgets, donating a big quantity to native communities whereas supporting the necessary reason behind home violence. Lastly, to maintain our enterprise operating, we elevated coaching and capabilities with our digital promoting instruments so that everybody might entry our merchandise,” he added.

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