The Cronkite Company Acknowledged for Excellent Strategic Communications and Digital Advertising Campaigns in 2023 awards competitions
The Cronkite Company, a capstone expertise at Arizona State College’s Walter Cronkite Faculty of Journalism and Mass Communication, was acknowledged with a number of awards through the 2023 dotComm and MarCom worldwide awards competitions which honor excellence in communication, internet creativity and digital advertising.
Cronkite Company college students obtained a dotComm Platinum Award within the “Pupil Manufacturing” class, recognizing their work as a part of the RWJF Southwest Well being Reporting and Communications Initiative. Generously funded by the Robert Wooden Johnson Basis, the Initiative helps the Company’s creation of campaigns about healthcare data and particularly targets the Spanish-speaking mother and father of younger kids within the Southwest. Throughout the spring 2023 semester, the scholar staff produced video content material selling wholesome consuming habits, along with Each Little Step Counts (ELSC), a family-centered diabetes prevention program. RWJF professor of follow Nicole Macias oversaw the work of scholars Yamileth Cabrera, Nicholas Elsner, Annette Garcia, Michayla Lopez, Daniel Ochoa, Mia Powell, Bella Schneider and Annia Zavala.
The Company additionally obtained a dotComm Gold Award amongst skilled entries within the “Social Media Marketing campaign” class, recognizing college students’ work for the Arizona Basis for Girls. This non-profit advances the standing of Arizona’s girls via analysis, advocacy and philanthropy. Throughout the spring 2023 semester, the staff created a marketing campaign highlighting the group’s Moonlight Masquerade Soirée in February. Scientific Assistant Professor Abby Zufelt oversaw the work of Maya Badman, Yamileth Cabrera, Gabriella Herran, Madison Lovin and Aleesha Singh.
One other Cronkite Company staff obtained a Gold Award within the skilled “Communication Plan” class, recognizing its work for its shopper, Phoenix-based Wellkasa, which focuses on democratizing secure and efficient integrative medication for individuals with persistent medical situations. A Gold MarCom Award is offered to entries that exceed the excessive requirements of the business norm. In 2023, there have been over 6,500 award entries from all through the US, Canada and 43 different nations. A complete conventional media and social media relations plan was carried out all through the semester by college students Doreen Ampofo, Charlotte Canada, Samantha Chow, Elias Johnson, Sarah Nguyen, Nicole Rossi and Miya Whitaker.
The Company additionally obtained honorable mentions for a social media marketing campaign highlighting the grand opening of Tempe-based FABRIC, a non-profit “phygital” trend incubator, an evergreen model brochure created for nonprofit Oakley’s Oath in Scottsdale, in addition to a information launch spotlighting the 2022 Día De Los Muertos sport night time for the Phoenix Suns.
“Our Company college students have the distinctive alternative to accomplice with their shoppers to develop artistic, progressive and impactful communications and advertising campaigns,” mentioned John James Nicoletti, the Company’s government director and professor of follow on the Cronkite Faculty. “I’m extremely proud that their considerate initiative and exact execution has been acknowledged by the Affiliation of Advertising and Communication Professionals for its excellence.”
In regards to the dotCOMM Awards
The worldwide competitors honors excellence in internet creativity and digital communication. Winners are chosen from classes for web sites, movies, social media, paid media, owned media, earned media, and digital advertising and communication packages. The awards are administered and judged by the Affiliation of Advertising & Communication Professionals (AMCP). Study extra at dotCOMM Awards.
In regards to the MarCom Awards
The MarCom Awards is a world competitors for advertising and communication supplies and packages. MarCom is a third-party evaluator of artistic work submitted by advert companies, PR corporations, design outlets, company communication departments, digital professionals and freelance creatives. The awards are administered and judged by the Affiliation of Advertising & Communication Professionals (AMCP). Study extra at MarCom Awards.
In regards to the Cronkite Company
The award-winning Cronkite Company consists of strategic communications and digital advertising student-practitioners collaborating in one of many many capstone lessons on the Walter Cronkite Faculty of Journalism and Mass Communication at Arizona State College’s Downtown Phoenix campus. The company supplies members the chance to work on communications and digital advertising campaigns on behalf of real-world company and non-profit shoppers. Present and previous shoppers embrace the Arizona Sustainability Alliance, Bubble Skincare, McDowell Sonoran Conservancy, Vrbo Fiesta Bowl Host Committee, Yubico and the Phoenix Suns. For extra data, go to the Cronkite Company on-line.