Weis Markets brings clients new cellular app expertise

Weis Markets brings clients new cellular app expertise


Weis Markets-mobile app upgradeThe app includes a full digital view of Weis Markets’ print round, enablling clients to click on by way of affords and offers and place orders straight. / Picture courtesy of Weis Markets

Mid-Atlantic grocer Weis Markets has enhanced its on-line expertise with the rollout of an upgraded cellular app.

Sunbury, Pennsylvania-based Weis Markets stated the up to date app brings an general design refresh that facilitates procuring by way of Weis 2 Go On-line service, together with orders for pickup or supply. Clients additionally will discover smoother navigation, together with after they add digital coupons to their Weis Rewards Card.

Additionally new is a full digital view of Weis Markets’ print round that permits clients to click on by way of affords and offers and place orders straight, the retailer stated. By way of cellular entry to Weis 2 Go On-line, customers can entry Weis Membership reductions and earn reward factors as nicely.

“Weis 2 Go On-line ordering through our cellular Weis app is an more and more essential possibility for a lot of of our clients,” Maria Rizzo, vp of selling and promoting at Weis Markets, stated in an announcement. “Our upgraded cellular app affords clients improved ease of use and navigation after they place their on-line orders with their smartphones and when including e-coupons to their Weis Rewards Card.”

Weis Markets famous that present app customers who’ve enabled computerized updates will see the brand new app model on their gadget. The grocery store’s app is powered by the Mercatus Cellular platform, which grocery e-commerce specialist Mercatus upgraded early this yr.

In response to Toronto-based Mercatus, the upgraded cellular platform was “constructed from the bottom up with the newest cellular improvements” and brings a “fully new structure” and an “completely new cellular commerce expertise” for grocers and their clients. Highlights embody seamless cart constructing and checkout, personalization, rewards and loyalty, and integration with third-party achievement corresponding to Instacart Join and DoorDash Drive.

As well as, a brand-new content material administration system permits simpler updates for retailers’ content material feeds, together with promotions and affords, personal manufacturers, and retail media promoting. Mercatus stated a brand new scroll-style content material feed additionally brings an analogous expertise as different widespread shopper apps, corresponding to Instagram and TikTok.

General, Weis Markets operates 197 shops in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia. Weis 2 Go On-line pickup is on the market through 188 shops, and the grocery store affords dwelling supply by way of on-demand supply companions in any respect of its shops.

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