Who Are Amazon’s (AMZN) Primary Rivals?

Who Are Amazon’s (AMZN) Primary Rivals?


Amazon (AMZN) competes head-to-head for market share with a few of the largest firms on the earth. Whereas Amazon began out as an internet retailer of books, it has grown over the a long time to develop into the most important e-commerce firm by income in the US.

In its quarterly and annual monetary statements, Amazon breaks down the place it receives its income into 5 main classes:

  • On-line shops
  • Bodily shops
  • Third-party vendor companies
  • Subscription companies
  • Amazon Net Providers (AWS)

Beneath, we’ll describe every of those income streams and checklist which corporations are Amazon’s greatest rivals per class.

Key Takeaways

  • Amazon is the world’s largest on-line retailer and is quickly rising its footprint in different areas equivalent to bodily retail shops, subscription companies, and net companies.
  • Amazon’s retail retailer rivals embrace Goal, Walmart, Greatest Purchase, and Costco.
  • For subscription companies, Amazon competes with Netflix, Apple, and Google.
  • Within the net companies class, Amazon has a number of rivals equivalent to Oracle, Microsoft, and IBM.

On-line Shops

This class contains product and digital media gross sales from Amazon’s e-commerce web site. The corporate gives its prospects a big selection of sturdy and shopper items together with digital-format merchandise, equivalent to e-books, movies, software program, music, and video games.

Amazon’s competitors on this phase contains LightInTheBox Holding Co. (LITB), Overstock.com (OSTK), Vipshop Holdings Ltd. (VIPS), JD.com (JD), Wayfair Inc. (W), and Etsy (ETSY).

Bodily Shops

Though gross sales from on-line purchases symbolize the majority of the corporate’s income, Amazon tremendously expanded its presence within the bodily retail house with its 2017 acquisition of grocery retailer Entire Meals Market. Amazon additionally operates 4 different sorts of bodily shops: Amazon Books, Amazon 4-star, Amazon Go, and Amazon Pop Up.

Within the bodily shops class, Amazon competes with Greatest Purchase (BBY), Costco (COST), Goal (TGT), Walmart Inc. (WMT), and Large Heaps (BIG).


The variety of U.S. cities and cities the place Amazon Prime members have entry to two-hour grocery supply by way of Amazon Contemporary and Entire Meals Market (as of July 2021).

Third-Celebration Vendor Providers

Third-party distributors promote their merchandise utilizing Amazon’s on-line market platform. Amazon’s reputation as an e-commerce web site permits many third-party sellers to achieve a wider buyer base and develop their companies. For this service, Amazon prices fee charges, delivery charges, and associated success prices.

Within the third-party market enterprise, founder Jeff Bezos has acknowledged Amazon’s principal competitor is public sale web site eBay.

Subscription Providers

Amazon sells a wide range of subscription companies. Its hottest paid subscription service is Amazon Prime, which has 200 million members all over the world as of 2020. The corporate additionally sells subscriptions for e-books, audiobooks, digital video, and digital music.

Amazon’s principal rivals within the subscription companies sector are media game-changer Netflix (NFLX), Apple (AAPL) with iTunes, and Google (GOOG) with its Play Retailer.

Amazon Net Providers (AWS)

Amazon Net Providers (AWS) is the corporate’s cloud platform, providing over 200 companies equivalent to machine studying, synthetic intelligence, storage, and analytics. AWS prospects embrace startups, enterprises, and authorities businesses.

Amazon’s principal rivals within the net companies sector are Alibaba Group (BABA), Oracle (ORCL), Microsoft (MSFT), Worldwide Enterprise Machines Company (IBM), and Google (GOOG).

The Backside Line

Amazon is a well-diversified firm that advantages from a number of worthwhile income streams. The corporate focuses on disruptive innovation and might afford to fund forays into new industries so as to take market share away from its rivals. Amazon ended the third quarter of 2022 with gross sales up 15% to $127.1 billion from $110.8 billion within the third quarter of 2021.

The corporate reached a market capitalization of $1 trillion for the primary time ever in September 2018. Amazon ended the 12 months 2022 with a market cap of roughly $857 billion, down practically 50% from the $1.70 trillion it hit on the finish of 2021.

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